"Our aim is to empower women globally, giving them a voice and a choice. To aid women in their journey to constructing their identity where self- expression is at heart, and authenticity and personal values meet. An ultimate attempt to position the hijab as luxury fashion. To pave the way for the acceptance of hijabis as an extension of the self.”

Rooted in Moroccan-Dutch origins, we are inherently connected to our cultural heritage. Our hearts pulsate with a passion to share our perspective on how to make the hijab a luxury product. We envisioned the brand as a joyful celebration of our rich ancestry and a catalyst for fostering appreciation of the diversity of cultures. Drawing inspiration from Moroccan heritage and Dutch minimalism, we aim to redefine contemporary fashion from within.

With each collection, we aspire to leave an indelible mark on the industry, infusing our Moroccan-Dutch identity into every thread and captivating the hearts of fashion enthusiasts worldwide. Through our creative journeys, we inspire others to embrace their own distinct paths and celebrate the beauty of individuality and strength by lifting women up globally.

Join us on this extraordinary voyage, where heritage meets minimalism and every garment tells a story of empowerment, cultural appreciation, and endless possibilities.